Audata is honoured to be showcased by Salesforce, one of our key technology partners and one of the worlds largest technology companies, as a Customer Story. Salesforce spoke with Audata CEO Keegan Bakker about building an accidental business, the pathway to growing globally, and how Salesforce helps Audata deliver world-class customer support.
“The efficiencies provided by Audata Promo is typically what opens the door to new customers, but the long-term problem we solve is around data,” said Keegan Bakker, Founder and CEO of Audata. “Siloed data is a real problem for more traditional media companies. They are deploying content across all new channels like podcasts and apps and yet have no way of bringing those components together for a clear view of their audiences.”
Audata helps media companies to solve this problem by digitising tasks like promotions management and joining the dots between different sources of data. All of Audata’s apps are built on Heroku and the company uses Salesforce to drive their adoption globally.
Read the full story on the Salesforce website.