In today’s radio landscape, audience engagement is everything. But if you’re only taking phone calls, you’re leaving a huge opportunity on the table. SMS, WhatsApp, and messaging apps are essential tools for modern broadcasters — and with Audata Messenger, they’re easier to manage than ever.
Here’s how to make messaging work harder for your show:
1. Message-of-the-Week Contests
Encourage listeners to text in their answer to a weekly question or challenge. Whether it’s "Worst date stories" or "Best local food spot," this format consistently drives high engagement.
2. Pair Messages with Call-Ins
Running a call-in segment? Ask for SMS responses on the same topic. Reading texts on air creates a more inclusive experience, and gives voice to those who don’t want to call in.
3. Accept Voice Notes, Photos, and Videos
With Audata Messenger, you can accept more than just texts — including voice notes you can play on air. Ask listeners to send audio of their pet barking, or a selfie at your live broadcast. It’s radio with a visual twist.
4. Go Multi-Channel
Why limit yourself to SMS? Audata Messenger brings together WhatsApp, Facebook Messenger, and your own app inbox into one simple dashboard. This gives your audience the freedom to connect on their terms — and gives you one place to manage it all.
Messaging is no longer a side channel. With the right tools — like Audata Messenger — it becomes a central part of your show’s content and personality.