Audience information is now available across instances.
Previously, when an audience member interacted with an instance, their information could only be viewed within that instance. Audata 360 for Promo now allows audience member information to be viewed across all instances within an organisation.
This provides users with a consolidated view of an audience member’s interactions across the organisation, removing the need to manually check individual instances. Audata 360 for Promo also works seamlessly with Audata Finance making cash prizes easier to search and manage across the organisation.
Migration is required to enable this feature. A senior member of the organisation must contact Audata Support to request the migration.
There are three options for merging audience member data:
Email and phone number (recommended):
Audience members are automatically merged when both their email address and phone number match. Email-only or phone-only matches are flagged as potential duplicates for manual review by the organisation.
Phone number only:
Audience members with matching phone numbers are automatically merged. Email matches without a matching phone number are flagged as potential duplicates for manual review.
Email only: Audience members with matching email addresses are automatically merged. Phone matches without a matching email address are flagged as potential duplicates for manual review.