A live-radio pain point
Winner details on calls. Spreadsheets in offices. Prize handovers across inboxes. Every team doing its best without a shared record.
Audata Promo
The industry standard that still changes the game.
Promo replaced the spreadsheets, phone calls and prize-room guesswork that once defined broadcast promotions. Today, it is the connected operating system for creating campaigns, managing winners and delivering prizes at any scale.
Born in a live studio · Proven across global networks · Evolving every release
promo.audata.io
Live
Promo
Overview
Campaigns
Winners
Prizes
Reports
Network
Australia · 42 stations
Campaign control
Winter Cash Drop
14,208
Entries
284
Winners
96%
Fulfilled
Award a winner
Show · BreakfastWinner
Amelia R. · Sydney
Prize
$500 digital cash
Award now
Eligible
Win limit clear
Consent recorded
Live fulfilment
View allARAmelia R.$500 digital cashVoucher sent
TKTheo K.$500 digital cashDetails confirmed
MPMia P.$500 digital cashAwaiting claim
Automation
Winner awarded
Rules checked
Prize delivered
2M+
Prizes powered
From local giveaways to national campaigns
$150M+
Cash processed
With governed winner and finance workflows
8
Countries
Built for multi-market operations
8 new
Languages
With localised listener experiences
Built in the moment
Spontaneous on air. Completely under control behind it.
Promo protects the energy of a winning moment while eligibility, communication, fulfilment and reporting move forward in one dependable flow.
Trusted by broadcasters
Audata is loved by the brands who are loved by their audiences worldwide.
Built inside the problem
It did not inherit the radio workflow. It rewrote it.
Promo began with a presenter trying to get a winner's details, edit a call and get back on air within two songs. That broadcast-native point of view became something bigger: one trusted system for the people who dream up the idea, put it to air, award it and prove it happened.
Its history matters because thousands of real-world workflows have shaped the product—not because the product is standing still.
One promotion, one system
Campaign planning, on-air context, entries, winner history, prizes and communication became part of the same operational flow.
The platform others plan around
A category-defining product with the scale, guardrails, integrations and release momentum to support what broadcasters invent next.
The promotions operating system
Freedom for the idea. Control for everything behind it.
Great promotions should feel spontaneous to the audience—not to the team responsible for delivering them.
01
Create without compromise
Build branded, mobile-ready entry experiences with conditional logic, campaign rules and the flexibility to bring ambitious ideas to life.
Form builderCampaign templatesMulti-language
02
Protect every promotion
Apply eligibility rules, winning limits, duplicate checks, blocklists and permissions consistently—across a single station or an entire network.
EligibilityWinning limitsPermissions
03
Make winning feel instant
Move from selection to secure confirmation and digital prize delivery in moments, while every status remains visible to the people who need it.
SMS & emailDigital prizesWinner portal
04
Turn activity into intelligence
Keep entries, consent, winner history, fulfilment and reporting in one dependable record—ready for content, sales, finance and future campaigns.
Audience dataAudit historyReporting
The work keeps moving
Proven platform. Live roadmap.
Promo earns its place as the standard again with every release—removing more friction, opening more markets and giving enterprise teams more control.
See what Audata is shippingJun 2025
Visual form builder
A drag-and-drop WYSIWYG builder for fully customised entry forms connected directly to Promo workflows.
Feb 2026
Promo, everywhere
Responsive awarding workflows, eight new languages, locale-aware finance and right-to-left audience experiences.
Feb 2026
Deeper operational control
Expanded audit logs, large-report exports and bulk digital-asset uploads for teams operating at network scale.
Mar 2026
Promo API v2
Multi-instance access and customer-experience APIs give enterprise teams more freedom to build around Promo.
One promotion record
From first entry to final proof.
Every handoff stays attached to the same winner and campaign context, so speed does not come at the cost of visibility.
Real-time status from selection to fulfilment
Automated winner messages and digital delivery
Consent, eligibility and audit history attached
Finance-ready approvals, coding and exports
Campaign
Launch the idea
Branded form · entry rules · channel setup
Audience
Capture a clean entry
Consent · eligibility · winner history
Live moment
Select and confirm
On-air context · secure winner workflow
Fulfilment
Deliver the prize
Digital asset · cash · ticket · supplier
Proof
Report and learn
Audit history · finance export · audience data
Built around the whole team
Everybody sees the same promotion. Everybody gets what they need.
Promotions
One place to run the whole idea.
Campaigns, entries, winners, prizes and communications stay together from first brief to final fulfilment.
On air
The right detail in the live moment.
Talent and producers can see who won, what happens next and the context they need without chasing the promo team.
Finance & legal
Governance without the scavenger hunt.
Approvals, consent, cost coding, status history and exports create an accountable record around every prize.
Digital & data
An audience asset, not another silo.
APIs, webhooks and connected Audata products move clean data into the experiences and systems your team already owns.
What changed in the real world
The strongest proof is how quickly teams stop imagining the old way.
NZME
Customer story
Audata played a crucial role in helping us manage our winners and automate prize fulfilment, particularly with so many different layers to the campaign.
Australian Radio Network
Customer story
Audata is our new best friend. It's our most important system now, because everything we have is in one place.
Southern Cross Austereo
Customer story
Before Audata, we would have had to do everything over email, but Audata made the process of winner communication and fulfilment so simple and easy.
Nova Entertainment
Customer story
We were working with an extremely large number of entries for each draw, and Audata made things so easy, ensuring everything ran smoothly.
Connected by design
The standard does not have to be a silo.
Promo fits at the centre of the audience workflow—connecting the channels where people enter, the systems where teams work and the experiences winners receive.
Audience channels
Entry forms
Messaging
Call-ins
System of record
Audata Promo
Campaigns · entrants · winners · prizes · proof
Audata platform
Messenger · Connect · Events · 360
Business systems
CRM · finance · gift cards · analytics
Your experience
API v2 · webhooks · custom winner journeys
Connected workflows. Clean handoffs. One audience record.
Audata Promo
Start with the standard. Build what comes next.
Show us how your promotions work today—and the ideas your current tools make difficult. We'll map how Promo can bring the whole operation together.
Workflow discoveryIntegration planningGlobal customer support