
Audata is Supporting OzHarvest This October
Audata is supporting OzHarvest in 2025 to help 3.4 Australian households struggling with food insecurity.
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Audata is supporting OzHarvest in 2025 to help 3.4 Australian households struggling with food insecurity.

In an era of increasing personalisation, radio broadcasters are sitting on a goldmine: listener data. But with great data comes great responsibility. Whether you’re collecting contest entries, SMS messages, or listening preferences, knowing how much is too much — and how to use it responsibly — is key to building long-term trust with your audience.

Radio promotions aren’t what they used to be — and that’s a good thing. Today’s listeners expect more than just “text to win” or “caller number 9.” They want unique experiences, instant gratification, and seamless participation across channels. As the media landscape continues to evolve, broadcasters must rethink how they design, run, and scale promotions.

In today’s radio landscape, audience engagement is everything. But if you’re only taking phone calls, you’re leaving a huge opportunity on the table. SMS, WhatsApp, and messaging apps are essential tools for modern broadcasters — and with Audata Messenger, they’re easier to manage than ever.

If your radio station is still running on traditional phone hybrids or on-premises SIP infrastructure, you might be missing out on the biggest technological shift in broadcast telephony since the rotary dial. Cloud telephony is rapidly transforming how modern broadcasters manage audience interaction, and the benefits are hard to ignore.

For users with access to our event ticketing product Audata Events, this guide will walk you through the step by step process to using the platform from start to finish of your promotion!

Audata is excited to announce we will, once again, be official partners with the Australian Commercial Radio Awards (ACRAs) for 2022.

Audata is showcased as a Customer Story by Salesforce, one of the worlds largest technology companies.

Promo can now automatically group individuals together into Households, for reporting and prohibition rules / terms compliance.
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