Introducing Households in Audata Promo

We're excited to launch another feature from our Ideas Hub, requested by our customers & users, into production!

Audata Promo now supports Households, which allows you to automatically link together individual audience members / profiles into household groups where they reside at the same address, and (optionally) share the same surname.

Households not only offer another layer of data & insights into your audience, but can be used for your Prohibition Rules to enforce household-wide prize limits (as defined by your own contest terms and conditions).

Enabling Households is simple, and Audata will automatically scan your existing audience database and match / create household records for you. If you're an Audata Administrator, click here to learn how to enable and configure the Households feature in your Audata Promo instance.