After dominating the UK airwaves for 20 years, Christian O’Connell arrived in Melbourne, Australia in June 2018 taking over the breakfast show on Gold 104.3FM. Within two years of his arrival, he has grown the show into to being the number one Breakfast show in Melbourne.
A huge point of difference that has helped The Christian O'Connell Show dominate in a highly competitive market, is the level of engagement and participation Christian's audience has with the show. In fact, Christian usually receives over 500 SMS messages alone every day, all powered in real-time by Audata Messenger.
Christian O'Connell Breakfast Show Executive Producer Tom Martin said: “Audata Messenger is an incredibly valuable tool for our show. Being able to connect with the audience through text has meant that we’ve been able to give the audience a richer experience and a broader range of points to talk with Christian, on their terms.'
"The show is so passionate about the listeners stories and thanks to Audata Messenger, Christian can make sure no great story or topic is ever truly moved on or left behind,” said Martin.
When you're in the middle of a busy show and needing to move quickly, the ability to send a listener a message to get additional information or lock in a time for a chat, Audata Messenger is an incredibly effective tool and time saver.
The secret of Audata Messenger: it was designed and built, from the ground up, for Broadcast Radio. It was created for Broadcasters of all sizes, and designed to keep up with the fast-paced environment of the On Air studio.
To learn more about Audata Messenger, get in touch with us.