The Campaign
Throughout Nova's $50k Mondays, Nova’s Kate, Tim & Joel gave away four massive lots of $50,000 every single Monday. In one of Australia's most accessible contest mechanics, listeners only had to get on air, or get their voice on any Nova station in the country, at ANY time in the week.
How Audata made $50k Mondays Happen
Executing such an ambitious national tactic was a logistical challenge for Nova's Brand & Promotions (B&P) team, with 5 stations in metro markets across the country, and the proposition that audiences only need to get on air on any Nova station, at any time, for any reason.
Excited audiences across Australia engaged with the promotion in droves. Jordan Marshall, Brand & Promotions Director at Nova Entertainment, credited Audata Promo with making it possible. "Throughout this national promotion we were working with an extremely large number of entries for each draw, and Audata made it so easy," he said. "Using the list function we were able to easily manage each station’s draw lists ensuring a smooth process for each draw."