Traditionally, the only way for a listener to connect with their favourite radio show has been to pick up the phone and call in. While this has created some of the best on air moments in radio history, SCA brands Hit and Triple M have added another layer of interaction and colour to their shows with the introduction of Audata Messenger.
Hit106.9's breakfast trio Nick, Jess & Ducko started utilising Audata Messenger in 2020 through the SMS line and noticed a rise in audience engagement almost straight away. Listeners who previously were too busy or too shy to pick up the phone now had a way of sharing their thoughts and opinions, participating in the show while going about their morning.
Executive producer Sophie Campbell says the team loves using the product because it allows them to enjoy two-way communication with their listeners in real time, directly from the Audata Studio dashboard, while on air.
"One of the great things that the Audata Messenger feature brings is the ability to hear what our Audience wants, when they want it. Every Friday we get listeners to text in with what song they want us to play to end the show and why. The guys read out the texts on air and make the choice. Audata Messenger has allowed us to turn "Jade from Broadmeadow wants to hear Dua Lipa" into "Jade from Broadmeadow wants to hear Dua Lipa because it reminds her of being in a club and makes her forget about lockdown for a second".
Triple M Adelaide breakfast show are also showing their listeners extra love, awarding the listeners with their "Message of the Week" segment. Their audience were quick to respond to the new mode of contact which has continued to make great content on air.
Check out the footage of Roo and Ditts opening the messenger line for the first time!