Audata is announcing that Adrian Brine will be stepping back from his primary role as Chief Operating Officer (COO) at Audata Pty Ltd.

Since taking the position in August last year, Adrian has been instrumental in helping guide the business through a period of rapid growth & expansion. Before that, he was a Director & early advisor for the company for several years.

Adrian is also an accomplished radio programmer, having worked previously in roles including Fox FM Content Director at SCA. He has decided, after a break from the industry, to return for a brand new challenge as the Content Director of KIIS 101.1 Melbourne (Australian Radio Network).

Audata is extremely pleased that Adrian will not be leaving the company entirely: he will stay on as a Director, continuing to advise and oversee the business as it enters a new and exciting chapter. He will, however, step back from most day-to- day operations.

“Adrian is, and will remain for a long time, a core piece of the Audata family. We’re not letting him go any time soon. However, when it comes to leading a radio content team, I don’t know anybody who does it better than AB. We are all excited for him, and wish him the best of luck in his new challenge” said Audata Founder & Chief Executive Keegan Bakker.

Adrian Brine said: “Working in the day to day Audata business has been incredibly fulfilling the last 12 months. We have seen increased global expansion, an evolution of our Promo product, the introduction of brand new innovative products, and grown our team of truly talented Engineers and Customer Success staff. It's been a joy to be involved in that transition.”

“I'm now very confident I can step to the side and take on a new challenge at KIIS, while maintaining oversight of the company alongside Keegan. The next phase will be even more exciting for the team and I can't wait to see where the company is another 12 months from now,” said Brine.