Audata has made producers lives easier, and helps our finance team and all the people in between operate so much more efficiently.
Joel Stern - Commercial Enterprise Director

Audata powers the largest cash prize ever delivered on UK radio

Global Media & Entertainment is one of the world's leading media groups, and is also the largest commercial radio company in the UK. In addition to OOH, online media, and live events, Global operate some of the UK’s most popular radio brands, including Capital, Heart, Capital XTRA, RadioX, and LBC.

Promotions and contests are just one of the keys to the enormous popularity and success of Global's radio stations. Between their brands, the number of prizes they award every single week is usually well into the hundreds, and they rely on Audata Promo to manage and automate all of them.

Just one example is the life-changing moment Heart made Tommy from Northamptonshire a millionaire. It also happened to be the largest cash prize ever awarded on British radio.